We’ve had plenty of interest in our idea for google. What we didn’t really do justice to in the presentation was the way in which we’d envisage the information contained within the Almanac coming to life. So here’s some inspiration, starting with the great Guardian Wallcharts.
Week 003
Third week down. Still no bills paid yet but to be brutally honest they’ve only just been posted this week too so we’re hopeful that they will come forward once the invoices are getting into the right hands.
Hopelessly aware that such delays simply won’t do we’re in the process of bringing an account man onboard to help our band of merry men. Expect news of Maid Marian (and prompter billing) shortly.
That should also free up more time for the ideas themselves. We’ve got quite a few ready to go; it’s just a case of waiting for Keynote to catch up. But there should be some interesting concepts winging their way to Visa, Oracle and Pampers before too long.
Finally, to all those offers of help, once again we’d just ask that if you can help put pressure on the brands in any way then please do. We’re going to crank up the pressure just as soon as one brand pays up; hopefully that will help open the floodgates.
And our second idea this week is for Morgan Stanley. We’ve asked them to send £442.16 to Haiti. We’re hoping that bankers will appreciate the value of this investment…
The world’s most valuable brand gets the Robin of Shoreditch treatment.
Low, low prices
A quick look at our data reveals that the average price billed is $1990.73. Or, if you pay your invoices in Blighty £1301.13.
Doesn’t sound much if you’re one of the world’s 100 biggest brands. But it can go a long way to help rebuild one of the 4600 schools that were lost in Haiti.
Week 0002
Two weeks down. So how are we getting on?
Well, lots of people with lots of nice things to say, which is nice. But still no invoices paid - they’ve all been sent by post, and many overseas, so we’re guessing that they’ll take a while to get into the right peoples hands. At least, that’s what we’re hoping.
And we’re also hopeful that things like this and this will help continue to spread the word and put pressure on the brands to pay up.
Millward Brown went and buggered up the billing by releasing the Brandz values for 2010. But we’re ploughing on with last year’s prices.
And Faris said there’s lots of sensible thinking in it. Which at least means there’s something sensible about this whole project, even if it’s got nothing to do with us.
In the meantime, our merry band continues to plug away at the ideas. Although, we’re already falling behind schedule somewhat. To all those that have been in touch with offers of help, thank you again and we’ll be in touch once we figure out how to crowdsource some ideas a bit more remotely.
Finally, if you can help in any way by spreading the word, or better still putting some pressure on the brands that we’ve already done ideas for, then please do. The ideas alone won’t be enough to get the money over to Haiti. And thanks to those who’ve helped already.
Until next week…
And finally for week three, we have our Meat Free Thursdays idea for Subway. More next week…
An invoice for $949.10 has been sent to FedEx.
American Express have been asked to cough up $1496.40, or £977.97. 100% of that goes to Haiti.
Kicking off week three is Russian mobile phone operator Beeline, the world’s 72nd most valuable brand.
Accounts department not happy
Some of you may have noticed that exactly eight days after our launch, Brandz have this week released their 2010 rankings. With such impeccable timing, this has somewhat gone and buggered up our whole billing strategy.
Rather than re-jig everything, we’ll be cracking on with the 2009 brands and their respective values. That’s right, today’s ideas at last year’s prices.
Week 001
This is our first weeknote, at the end of our first week.
It’s been great to get going. And it’s been great to see the positive response from far and wide.
Good stuff:
Bags of emails and tweets with messages of support.
The videos have been watched 687 times.
UPS and HSBC seem to be the favourites.
We’ve had six creatives get in touch wanting to join our merry little band.
Less good stuff:
We’re already getting behind on the rest of the ideas.
None of the brands have paid yet. In fact, we’ve not even had a response.
Roll on week 002…
Finally for week two, we have Blackberry. According to BrandZ last year this brand grew 100% in value. They’ve been sent this idea and an invoice for £1,795.95.
Four more ideas will be sent the same time next week. In the mean time, please take a few moments to spread the word and lobby the brands. Even if the brands that have already been sent ideas paid up the people of Haiti would be $19,455.20 better off.
